Ethos
Elad Danon creates garments intended to grow with you over time. With almost every piece featuring distinct modularity, the label seeks to foster a dialogue between the wearer and the garment. Because the pieces can be worn and styled in many different ways, the garments are meant to become staple closet pieces, fitting across mood, time, and space. Each design is constructed with a keen focus on tailoring and draping using entirely deadstock fabrics and intentionally selected found objects.
Elad Danon creates garments intended to grow with you over time. With almost every piece featuring distinct modularity, the label seeks to foster a dialogue between the wearer and the garment. Because the pieces can be worn and styled in many different ways, the garments are meant to become staple closet pieces, fitting across mood, time, and space. Each design is constructed with a keen focus on tailoring and draping using entirely deadstock fabrics and intentionally selected found objects.
Materials & Sourcing
Elad designs and constructs everything by hand from start to finish. Materials are sourced from antique markets, online corners of the internet, and bywaste from the Garment District. Always looking to breathe new life into ‘forgotten’ objects, each garment is truly one of a kind – no piece is exactly the same, as they contain found materials that cannot be replicated, distinct in color, fabric, trimming and hardware.
Background
Elad honed his craft in couture and ready-to-wear ateliers. After some time in the industry, Elad turned his practice towards an ethos of slowness and purpose-driven design. While still crafting garments, the designer expanded his focus to include interiors, developing a sharp eye for material quality and sustainable sourcing. Elad Danon designs for a future that values craftsmanship and honors what already exists. Elad Danon studied fashion design at Parsons and Central Saint Martins and was selected by the CFDA for the 2020 Fashion Digital Showcase.
info@eladdanon.com
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